Tag Archives | Customer-driven Innovation

Customer Orientation Effects on Innovation

By on May 26, 2014

There is a lot of dicussion around how customer orientation effects innovation. The most extreme assertion is to “ignore the customer” in order to not becoming distracted from true innovativeness by getting too close to customers, limiting innovation to incremental new offerings.  A research paper by V. Govindarajan, P. K. Kopalle and E. Danneels studies the effects of customer […]

Continue Reading · Comments { 1 }

Innovation Success Requires Integrated Approaches

By on May 3, 2014

The resonance to my recent post on integrating Lean Startup and Design Thinking features to a combined process has been stunning. It really seems to have hit a nerve! Interestingly, it looks like others support the idea of balancing and combining elements of both innovation approaches, too. A couple of days after having had published my post, Paolo Lorenzoni from IDEO confirmed the complementary nature […]

Continue Reading · Comments { 0 }

Integrating Lean Startup and Design Thinking

By on February 1, 2014

Both Lean Startup and Design Thinking are promising approaches in order to target innovation. The Lean Startup concept is an appropriate choice for creating new businesses through development of an already existing idea or vision. Design thinking, on the other hand, might be preferred if the right business idea has not been found yet and customer needs or problems are still vague. Therefore, […]

Continue Reading · Comments { 8 }