Tag Archives | Disruptive Innovation

Customer Orientation Effects on Innovation

There is a lot of dicussion around how customer orientation effects innovation. The most extreme assertion is to “ignore the customer” in order to not becoming distracted from true innovativeness by getting too close to customers, limiting innovation to incremental new offerings.  A research paper by V. Govindarajan, P. K. Kopalle and E. Danneels studies the effects of customer […]

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Balanced Portfolios and Business Model Innovation Distinguish Outperformers

Among others, Tim Kastelle (here and here) and Paul Hobcraft (here and here) have recently highlighted the increasing importance of business model innovation. A newly published report from the IBM Institute for Business Value confirms this point, the need for balanced innovation portfolios and some other key issues being outlined in a previous post. I’d like to summarize the main results […]

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